San Francisco Internet Advertising

This is Velocity San Francisco; Internet Advertising from Joe-Internet.com, a digital marketing and Internet Advertising agency for San Francisco and the Bay area, designed to provide measurable results of excellence to Start-ups and small businesses. Our purpose is to generate dominating competitive advantage and name brand recognition for our clients. By using a proprietary technology we place your new potential customers one click away from viewing your online marketing message.

The initial promise of the Internet was a level playing field. It was designed, from a commercial aspect, to provide an opportunity for the small businesses to compete right alongside the largest companies. That opportunity is expired. The idea that "all we have to do is be on the Internet” is exactly correct if you have no competitors, however if your business is in a competitive vertical, what will it take for your company Website to “muscle” its way to the top of your Internet search category? “IT” is the answer but it’s not “information technology”, rather instead... “Internet technology".

Small Business Internet Advertising

According to INC magazine, A whopping 86 percent of consumers say search engines are very important in the buying process, while just one percent use social media alone. Estimates of more than 1,000 television stations, failing newspaper subscriptions and a Yellow Pages Book not used by anybody, focuses attention on how best to take advantage of current ad budgets and advertising goals. Digital customer acquisition costs are rarely inexpensive. A full-page black and white ad in the Wall Street Journal National Edition will cost about $164,300 for one day. Did your Start-up really get that kind of funding? Call Velocity: 303-265-1649

Startup Business Plans for Advertising

 

When writing a business plan, the Marketing Plan section explains how you're going to get your customers to buy your products and/or services. The marketing plan, then, include sections detailing your:
1) Pricing Strategy
2) Targeted Sales and Distribution Plan
3) Advertising and Promotions Plan ...
you will also need to include a Market and a Competitive Analysis section. However, when many business plans are written, the Marketing Plan tends to address budget costs for both marketing and advertising in the same old tired ways, as if they are different things. As far as the Internet is concerned, Advertising, Marketing, Name Branding and PR are exactly the same thing and here's why... Unless you have purchased an ad in the Wall Street Journal online edition, or marketed an ad banner across a high traffic network of sites, the online message you are trying to deliver can, in most cases, only be found as a result of "search." When your PR message is "found" through a specific topic search, the message itself becomes, in many cases, your potential new customer's first introduction to your business and products or services. Therefore, no mater the type of online ad message, i.e. marketing, advertising, branding or PR it is most normally to be viewed as a result of "search." Small business and Startups are going to require a different mindset for marketing and ad budgets. Lets discuss your budget. Contact Velocity San Francisco: 303-265-1649

What does your Ad cost?

 

It is always about the money. The only business imperative is growth. For small businesses and startups the ad costs are many times budgeted as a percentage of sales. Typical misconceptions include "Social Media is a good idea", no it is not, it is a waste of resources; (when was the last time you knew anyone buying something from a Facebook ad?) "Web marketing, Internet advertising, digital SEO is free or I can do that myself," once again, no it is not free and no, you cannot do it yourself. "If I spend a dollar in advertising I should get back $1:10." Of course not. It is not the advertising that generates revenue and if advertising "worked" the way most people think, everybody would have a Superbowl commercial. $3.8 million dollars for a thirty second spot in 2013, not counting the cost to produce the commercial, write a script, hire the actors, or any of the thousand other items necessary to shoot a Superbowl commercial. What would you do if they offered a 90% discount for unused inventory? Who could justify $380,000 for a 30 second spot? Certainly not any "San Francisco small businesses." So, its always about costs and effectiveness. Advertising and marketing costs should be considered a cost of doing business.

Advertising Technology

 

Technology companies in their surge to out-perform rival technology competitors, have invested millions to billions of dollars in advertising for, and creating apps and devices for Internet connectivity, and the consumers are eating it up. While Google, Samsung, Microsoft and Amazon go head-to-head for tablet sales, apps and music or text downloads, there seems to be some important missing information. There is only one Internet. It does not matter if you are connecting with a desktop, laptop, tablet, iphone, ipad, game-pad, glasses, toaster or wristwatch, they are all connecting to just one Internet. Third party vendors are competing online to provide apps and downloads. How will you find them or they you? With most Internet 'search traffic' going to Google, Yahoo and Bing (Microsoft), information retrieval for all the aforementioned devices, must connect to the same Internet. (and this Internet has not changed) *note: do not be tricked by html5. It is similar to the electrical outlets in our homes. Those American 120 outlets have not changed since the 1950s, however the implements and devices we plug-into it have evolved for more than 50 years, from radio to TV and audio components.

Remember, its no accident YOU found me! 303-265-1649